How to get more people to watch your video

When you share a video—whether it’s your TEDx talk or any other thought-provoking content—it’s easy to fall into the trap of saying, "Please watch and share." While this is well-intended, it doesn’t really inspire people to click or engage. If you want to boost engagement, it’s essential to foster conversation and connection.

Instead of the usual “please watch,” try asking your audience, “I’d love to hear what resonated most with you.”

Why does this work so well? First off, people love to give their opinion. (I’m not alone here, right?)

Why? It makes us feel like our thoughts and opinions are valued, and we’re more likely to engage when we feel like we're contributing to a meaningful conversation, versus being asked to passively consume content.

Here are some other ways to get views beyond the standard LinkedIn post:

Post in LinkedIn Groups and use keyword searches.

LinkedIn Groups are a great way to engage with a specific audience. Identify relevant groups where members would benefit from the content you’re sharing. Ask specific questions to drive up the quality of engagement.

[Example question: “What part of this TED talk on leadership most resonates with your current work or challenges?”]

For example, if a TED talk focuses on leadership, you can use keyword searches like “leadership development” to find groups or individuals already discussing that topic. Reach out directly and share the video with a personalized message that speaks to their interests.

Engagement isn’t just about numbers—it’s about creating connections and fostering dialogue. By thoughtfully asking for input and leveraging targeted tools like LinkedIn Groups and keyword searches, you can ensure your content reaches the right people and sparks enriching conversations.